Notes on lead follow-up, re-engagement, and getting more out of the leads you've already paid to acquire.
A concrete 7-stage lead pipeline for plumbing, HVAC, and roofing shops — with exact definitions, time limits, a 30-minute database cleanup, and a weekly hygiene routine.
September 23, 2026A month-by-month playbook for HVAC contractors on mining unsold replacement estimates and reactivating them during the slow shoulder months, with sample email and SMS copy.
September 20, 2026A concrete 3-week email warmup plan for reactivating old home-service leads — segmentation, subdomain setup, daily volume ramps, bounce and complaint gates, and SMS interleaving.
August 25, 2026Where to put SMS consent checkboxes and disclosure wording across your quote form, phone intake, estimate sheet, and lead imports — plus what to log and which old leads you can legally text.
August 17, 2026Most home service businesses let cold leads sit untouched forever. Here's why that's leaving booked jobs on the table, and what to do instead.
August 1, 2026