Notes on lead follow-up, re-engagement, and getting more out of the leads you've already paid to acquire.
A concrete 3-week email warmup plan for reactivating old home-service leads — segmentation, subdomain setup, daily volume ramps, bounce and complaint gates, and SMS interleaving.
August 25, 2026Where to put SMS consent checkboxes and disclosure wording across your quote form, phone intake, estimate sheet, and lead imports — plus what to log and which old leads you can legally text.
August 17, 2026Most home service businesses let cold leads sit untouched forever. Here's why that's leaving booked jobs on the table, and what to do instead.
August 1, 2026